SAP Customer Relationship Management

Customer Relationship Management has become a crucial part of any successful business. On the one hand CRM means a technological component – a software – that is capable of executing all necessary business processes in the area of marketing, sales and service. On the other hand CRM is becoming a strategy – not to say a philosophy – more and more. It is not only the cheapest price of a product that satisfies a customer. Good marketing and accommodating after-sales service are also very important factors.

SAP CRM is a product that helps managing customer data. It can be customized in a way that every employee of a company has access (only) to the data relevant to him. CRM can also help developing and managing (online-) marketing campaigns: Offers can be personalised for every customer, giving him the feeling that the company really cares about him/her. Additionally, SAP CRM can be used by the complaints department. It can be connected to call-centres, so that employees have access to the relevant data of a customer while talking to him on the phone. Even field workers can make use of a CRM system by accessing relevant customer data via portable devices.

SAP CRM is, obviously, a very powerful tool that is used in many different areas throughout a company. Thus, for those that are keen on entering e.g. the areas marketing and sales, skills in working with SAP CRM are extremely valuable. Additionally, the demand for specialised CRM consultants is becoming higher and higher as well, making this a promising possibility for a future career.

SAP CRM Consultant Certification

In the area of Customer Relationship Management, erp4students offers the course SAP CRM – Applications and Customizing. After successfully completing the course, students are issued a certificate of the University of Duisburg-Essen. This certificate states the workload of the course, as well as the course contents and practical work on the case studies.

The course also covers the theoretical contents of SAP’s in-house trainings TCRM10 and TCRM20 as you can see in the chart below. That means that after the e-learning course at erp4students, participants are prepared for the official SAP CRM certification exam. The exam called „SAP Certified Application Associate – CRM Fundamentals with SAP CRM 7.2“ (C_TCRM20_72) can be booked directly with the course.

Germaneg Course equal course at SAP Education Price at SAP
for non-students
Price at erp4students*
SAP CRM – Applications and Customizing  TCRM10 and TCRM20
9.150 €
675 €
SAP Exam: C_TCRM20_72
400 €


 Total Price   9.550 €
675 €

* These rates are only available for students! We can offer the courses at these rates due to our cooperation with SAP University Alliances.